For your site to stand on the first search engine result page there is a need for a robust backlink profile. High-quality backlinks are seen as confidence votes by Google and audiences. Your website gets backlinks but they differ. Backlink analysis is crucial for SEO because building a link-building strategy without it does more harm.
Few tips to build a robust backlink profile
- Create interesting and high-quality content, which established publications may desire to link to.
- Analyze yours and even your competitor’s backlinks with analysis tools. It helps to know your strengths and missing link-building opportunities.
- A business website with blogs receives 96% more external links, so write good guest posts for authoritative niche sites.
Reasons to conduct backlink analysis
- You get a clear picture of your website’s capability to rank on SERPs.
- You can identify unnatural or bad links from spammy sites, which can get you penalized. Just disavow them and maintain your online reputation.
- A competitor’s website analysis helps to identify how hard it is to gain an edge. You gain an insight into their link-building strategy. It allows you to grab the link-building opportunities you are missing.
Key metrics to look for in backlink analysis
- Total link numbers & unique domains
- Referring domains
- Top pages
Compare all the three metrics with your competitors to gain an idea of your website in terms of authority, link opportunities, and link-building strengths.
Over time, websites have accumulated a backlink profile comprising of bad, good, and neutral incoming links. Below are some backlink analysis tools that can help to identify your backlink profile health.
Linkascope
A backlink profile is crucial for positioning on Google’s search results. Linkascope is a great free monitoring tool for backlink profile monitoring and analysis. It works fast and displays the accurate report for your searches.
With the domain score, you get an idea of the strength of your website. You even gain data associated with overall backlink numbers, nofollow backlinks, referral domains, and a chart revealing how rapidly your backlink figures are growing.
The program allows website uptime monitoring, internal link monitoring, outgoing links monitoring, and backlinks monitoring. This ensures your website is accessible to users 24/7 without any concerns about lost revenue or frustrating error pages popping up.
by2.io tool is a unique QR generator that allows URL shortening with ease. You get to see the breakdown of the link click statistics on a user-friendly dashboard.
LinkResearchTool
The tool offers a comprehensive view of your backlink profile. Each link can be analyzed using 97 unique metrics. Customize metrics and filters to fulfill your research needs. You can –
- Remove Google penalty
- Spot link-building trends
- Discover missed link opportunities
- Enhance existing backlink strategy
- Monitor inbound links
Perform backlink profile audit to keep ahead in this competitive SEO world.
Linkody
Good reasons to use this tool are – alerts when links are gained and lost. You can easily identify and disavow toxic links. Even spy on your competitors to know what they are up to in their link-building strategy.
